Welsh rugby internationals secure fitness app investment

view original post
Gareth Anscombe and Alex Cuthbert

A pair of Welsh rugby internationals and an entrepreneur have completed a round of investment to support the launch of a fitness app.

Fitap is a search platform designed to connect gym owners, personal trainers, sports clubs and health and fitness providers with consumers.

Founded by Wales rugby union stars Alex Cuthbert and Gareth Anscombe, in partnership with entrepreneur Dean Jones, it will enable users to search for services in their area in a bid to save time and shine a light on options they may never have come across before.

“For those providing fitness services, especially independent gyms and personal training facilities, the costs of marketing and advertising is high, and difficult to measure the return on investment,” said Jones. “Fitap is an affordable, measurable, and accessible alternative.

“We are excited to share more with people in the coming months as this is a game-changer for the industry and are thankful to those who have supported us on this journey since our soft launch in 2020, notably the well-known businesses and sporting stars who got behind our successful fundraise recently, raising over £200,000.”

Cuthbert added: “At present there is no one-specific place for people to explore their health and fitness options, so the app will fill that void.

“Everybody is different and that includes where they are on their health and exercise journey, so this will give them an easy-to-use alternative to scouring the internet in the hope of finding something suitable.”

Anscombe said: “As well as physical health, the mental health of consumers is hugely important to us – particularly in light of the Covid-19 pandemic and self-isolation – so we have a free section where organisations can promote and share their mental health awareness information and activities.

“We are all heartened by the feedback we’ve received so far as this is exactly what the industry has been waiting for, so watch this space.”