Farfetch to accept cryptocurrency payments

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The luxury fashion platform announced today that it will begin accepting cryptocurrency payments on the Farfetch marketplace later this year.

It will initially accept seven cryptocurrencies including Bitcoin (BTC), Ethereum (ETH) and Binance Coin (BNB), among others.

It comes after the successful launch of cryptocurrency payments at Off-White’s flagship stores in Paris, London and Milan, as well as Farfetch-owned luxury retailer Browns.

Farfetch has partnered with global cryptocurrency platform Lunu, which accepts more than 60 popular crypto wallets as a form of payment from customers.

The luxury retailer also says it will allow Farfetch to share this expertise with its community of boutiques and brands.


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Customers will be able to access their cryptocurrency wallets to pay for purchases by scanning a QR code from their smartphone.

José Neves, founder, chairman and CEO of Farfetch, said: “This was a crucial step to test and learn, and we are excited to share our technical and service know-how with our community.

“As a platform company, we are continually innovating to serve as the bridge for the luxury industry to new technologies and environments where the luxury customer is today, and where they’ll be tomorrow. With this move, we look forward to empowering our incredible boutique and brand partners to embrace cryptocurrency.”